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华人家族企业有“富不过三代”的说法,在企业摇篮中关村,3-5年是多数企业的寿命周期,中关村现存企业中,在90年代以前建立的只占全部企业的3％。相反的例子是,可口可乐、通用汽车、联合包裹、松下电器已有百岁高龄仍显示出勃勃生机。什么原因使企业长生不老,又是什么原因让企业夭折? 一般来说,企业要经历初创、成长、成熟、停滞、衰老、消失的市场生命周期过程。只是不同企业经历周期的时间长短不同而已。有的企业如可口可乐、松下电器走出了“产生——成长——成熟——成长——成熟……”不断循环的周期模式,企业
Chinese family-owned companies have the saying that “three or more generations are rich.” In the cradle of the company, Zhongguancun, the life cycle of most companies is 3-5 years. Among the existing enterprises in Zhongguancun, only 3% of all enterprises established before the 1990s. In the opposite case, Coca-Cola, General Motors, United Parcels, and Panasonic are still showing their vitality at the age of one hundred. What causes the company to live forever, and what causes the company to die? Generally speaking, companies must experience the market life cycle process of start-up, growth, maturity, stagnation, aging, and disappearance. It’s just that the duration of different company experience cycles is different. Some companies such as Coca-Cola and Matsushita Electric have emerged from the cyclical cycle of “produce-growth-maturity-growth-maturity...”