受国际金融风暴的影响,全球中小型企业面临的挑战更加严峻,个别中小型出版社的经营工作也遇到了前所未有的困难。有消息称,一些高校出版社的发行回款比2007年有不同程度的下降,因此,实施“渠道多元化,服务精细化”的战略思想可作为提高出版社收益的新的经济增长点。出版教材一 Influenced by the international financial turmoil, the challenges facing small and medium-sized enterprises in the world have become even more severe. The management of some small and medium-sized publishing houses has also encountered unprecedented difficulties. It is said that some colleges and universities press release payment back in varying degrees than in 2007 declined, therefore, the implementation of “channel diversification, service refinement” of the strategic thinking can be used as a new economic growth point to increase the profits of the publishing house. Publishing a textbook