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2015年“互联网+”行动开展至今,电商服务已渗透生活的方方面面。随着国家经济繁荣居民生活愈发富裕,人们对汽车及其后续消费市场的需求持续增加,我国现已成为机动车保有量及驾驶人数世界第一大国。然而,面对“互联网+”带来的巨大挑战,我国汽车后市场准备还不够充分,企业规模小、行业监管混乱、服务水平参差不齐等等问题仍待解决。本文从“互联网+”大背景出发,分析我国汽车后市场的现状特点与现存问题,为行业发展提供一定参考。
2015 “Internet + ” So far, e-commerce services have penetrated all aspects of life. With the increasing prosperity of the country’s economic prosperity, people’s demand for automobiles and their subsequent consumer markets continues to increase. China has now become the largest country in the world in the number of motor vehicles and the number of drivers. However, in the face of the huge challenge posed by “Internet +”, China’s automobile market preparation is still inadequate, the scale of the enterprises is small, the industry regulation is chaotic, the service level is uneven and so on. The issue remains to be solved. Based on the background of “Internet + ”, this paper analyzes the current situation and existing problems of China’s automobile market and provides some reference for the development of the industry.