“新闻是写给读者看的”,只要是思维正常的人,都会认为这是大实话。正因为新闻是写给读者看的,所以写新闻时要处处为读者着想,考虑怎样写他们才能看得懂,还爱看.这似乎是人人皆知的道理,可是有些人并投把它放在心上,所以写出的新闻读者不是看不懂,不愿看,就是看后产生费解或误解。这样例子并不少见。例如有则报道武陟县工商银行实行“挖贷挂钩”搞活资金的消息,对“挖贷挂钩”只字未作解释,就大讲其取得的成绩。这就使人感到有点莫明其妙,因为成绩是根据经验来的,如果读者对“挖贷挂钩”还不知是什么意思,怎能理解他们所取得的成绩呢? “News is written for the reader,” as long as people with normal thinking, will think this is a big truth. It is precisely because the news is written to the reader, so when writing the news, we should always think about the reader and consider how to write them to understand and love to watch. This seems to be well-known truth, but some people cast it On the mind, so write the news reader is not do not understand, do not want to see, is to see after reading or misunderstanding. Such examples are not uncommon. For example, it was reported that Wulian Industrial and Commercial Bank of China implemented the principle of “digging and lending” to revitalize funds and did not explain the “linking pegged loans”. This makes people feel a bit inexplicable, because the results are based on experience, if readers do not know what it means to “digging loans linked to”, how to understand their achievements?