在国家倡导将现代信息技术手段应用于高等教育的背景下,高职院校市场营销专业积极从课程建设中找到提升专业内涵的突破口。本文通过分析教学改革过程中所面临的问题,强调教学资源库建设应用的必要性。以郑州铁路职业技术学院市场营销专业《广告实务》课程为例,介绍教学资源库的建设内容和应用方式。 Under the background of the state advocating the application of modern information technology in higher education, the marketing major in higher vocational colleges actively found a breakthrough in enhancing the major’s connotation from the curriculum construction. By analyzing the problems in teaching reform, this paper emphasizes the necessity of building and applying teaching resources. Taking the Course of Advertising Practice of Marketing Specialty of Zhengzhou Railway Vocational and Technical College as an example, this paper introduces the construction contents and application methods of teaching resource base.