目前,出版界较多考虑怎样应对“入世”给中国图书市场带来的压力和挑战。实际上,这是一种持守势的被动的出版意识,因为它存在着一种误区,即把“入世”后的竞争仅看作是中外出版企业在中国市场上展开的争夺战,却忽视了中国图书进入国外市场的日益增长的必要性和可能性。这还意味着我们可能会因忙于防御而丧失走向世界的机遇。挑战与机遇并存,知识产权的市场进入与输出也是对等的,因 At present, the publishing industry is more concerned about how to deal with the pressure and challenges brought by the “accession to the WTO” to the Chinese book market. In fact, this is a conservative and passive version of publishing consciousness because it has the misunderstanding that the competition after entering the WTO is only viewed as a battle between Chinese and foreign publishing companies in the Chinese market, but neglected The Importance and Possibilities of Chinese Books Getting into Foreign Markets Increasingly. It also means that we may lose the chance to go to the world by being too defensive. The challenges and opportunities coexist, and the market access and output of intellectual property are equal