由于逐步建立起了具有自己特点的营销新框架,近几年,安阳钢铁集团公司在钢材产量持续增长的情况下,实现了尽产尽销。1996年,安钢实现产销率、有效合同兑现率、货款回收率3个100％,实现利润4亿元。 安钢的营销框架主要包括以下内容: 一、建立产销一体的经营决策机制。 坚持市场引导销售,销售促进生产,生产服从销售,供产销有机配合。他们每周开一次生产经 Due to the gradual establishment of a new marketing framework with its own characteristics, in recent years, Anyang Iron and Steel Group Company achieved full production and sales under the condition of continuous growth in steel output. In 1996, Angang realized the production and sales rate, the effective contract fulfillment rate, the rate of return on goods of 100% and the profit of 400 million yuan. An Steel’s marketing framework includes the following: First, the establishment of an integrated marketing decision-making mechanism. Adhere to the market to guide sales, sales and promote production, production obey sales, production and marketing for organic cooperation. They open a production once a week