研究了网络营销这一新型的营销方式及对传统营销模式的冲击影响，并结合我国现行企业开展网络营销的实际情况，提出了适合我国国情的网络营销策略及国家应予以扶持的相关政策。 It studies the new marketing mode of internet marketing and its impact on the traditional marketing mode. Based on the actual situation of the current internet marketing in our country, this paper proposes the internet marketing strategy that suits our national conditions and the relevant policies that the state should support.