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6亿微信用户和微信公众平台的出现,给整个旅游行业移动电子商务营销模式和发展策略带来了革命性的变革,特别是旅游微信公众平台层出不穷的推出,旅游业移动电商洗盘。本文将对旅游微信公众平台的发展现状进行分析,并对未来旅游微信公众平台如何发展提出若干建议。
The emergence of 600 million WeChat users and the WeChat public platform has brought revolutionary changes to the mobile e-commerce marketing model and development strategy for the entire travel industry. In particular, the WeChat public platform for tourism has been launched in an endless stream and the mobile e-commerce market for mobile tourism has been phased in. This article will analyze the status quo of the development of WeChat public platform and give some suggestions on how to develop the WeChat public platform in the future.