最美女人展区作为CHIC2015参展品牌最多的展馆,人气与收获齐飞。面对最为“善变”的女性消费者,女装品牌在不断探索模式创新的同时,深挖市场新机遇。女性消费者可能是拥有最丰富选择的那一部分顾客了。在北京西单人流不息的汉光百货,女装占据三层空间,而男装只有一层??不过,看似体量庞大的“女性经济”也正在遭遇着瓶颈,品牌定位模糊、产品同质化一直以来都是女装品牌的头号难题。洞察市场真空地带如何在千千万万竞争者中脱颖而出,女装品牌需要挖掘市场中的真空地带。在最美女人展区,走进上海丝绸集团股份有限公司旗下女装品 The most beautiful woman pavilion CHIC2015 exhibitors as the largest brand exhibition hall, popularity and harvest Qi Fei. The face of the most “fickle ” female consumers, women’s brands continue to explore model innovation at the same time, tap new opportunities in the market. Female consumers may be the ones with the richest choices. In Beijing, Xe flow persists in the Han light department stores, women occupy three layers of space, and men’s only one layer ?? However, seemingly bulky “female economy” is also facing bottlenecks, the brand ambiguity, the same product Quality has always been the number one challenge for women’s brands. Insights into how the market vacuum stands out among thousands of competitors, women’s brands need to tap the vacuum in the marketplace. In the most beautiful woman pavilion, into the Silk Group Co., Ltd. Shanghai’s women’s clothing products