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采用文献资料等方法对广西世居民族体育“乡村欢乐节”进行研究。主要结论:广西世居民族体育“乡村欢乐节”具有政策、地域、消费的低廉性、农贸特产品资源丰富、生态环境和人文景观及“体验式”旅游等的巨大优势;但存在着品牌效应、宣传力度、体育人才、资金投入、经济收益等的不足或局限性。建议:注重品牌创新和服务升级;提高传播频度与效果和扩大品牌影响力;增加资金投入和加大人才的培养与引进力度;利益合理分配;建立品牌效应,提升产品价值。
Using literature and other methods to study Guangxi native race “rural joy festival ”. The main conclusions are as follows: Guangxi native ethnic nationality sports “rural happy festival ” has the great advantage of policy, region and low consumption, rich resources of special agricultural products, ecological environment and cultural landscape and “experiential ” tourism; There are shortcomings or limitations of the brand effect, publicity, sports talent, capital investment, economic returns and so on. Recommendations: focus on brand innovation and service upgrades; improve the frequency and effectiveness of communication and expand brand influence; increase capital investment and increase personnel training and the introduction of; benefits of rational distribution; build brand effect and enhance product value.