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知识经济时代同时又是信息经济时代,对营销信息的准确把握和有效利用,在很大程度上直接关系到企业的生存和发展。进行专业性地信息搜集整理,在现代企业管理过程中显得尤为必要和重要。本文拟从酒类企业的角度,对营销信息系统的创建提出了实用性和可操作性的设想。
The era of knowledge economy is also the age of information economy. Accurately grasping and effectively using marketing information is directly related to the survival and development of enterprises. It is particularly necessary and important to conduct professional information collection and management in the process of modern enterprise management. This article proposes to put forward the practicality and operability of marketing information system from the perspective of alcohol companies.