做广告是推广项目、提高销量的重要手段。但看书、听讲座,几乎都是那些大公司所谓的经典广告策划案例。感觉人家做得很棒,但回到自己的小生意中,却很难适用。要么烧钱太多,要么需要极强的经营能力。那么,小生意该怎么做广告才好呢?安徽的张祥经营着一家传统的老粗布包工厂,典型的作坊式的小工厂。厂址距离著名的旅游景点黄山不远,靠山吃山,张祥的主要销售客户就是黄山 Advertising is an important means to promote projects and increase sales. However, reading books and listening to lectures are almost all cases of so-called classic advertising planning by big companies. It feels like people are doing a great job, but it’s hard to apply to your own small business. Either burn too much money or you need a strong operating capacity. So, how can a small business be advertised? Zhang Xiang of Anhui operates a traditional old coarse bag factory, a typical workshop-style small factory. The site is not far from Huangshan, a famous tourist attraction, and is a mountainous mountain. Zhang Xiang’s main sales customer is Huangshan Mountain.