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上海酒节秉承“传播酒文化、展示酒企形象”的宗旨,以“酒”为媒,以“酒”会友,通过美酒展示、品酒沙龙、酒文化论坛、品牌发布、酒类比赛、节目表演等多元化形式,让参展酒商酒企在轻松且专业的环境下建立深度契合交流的纽带,逐步提高市场销售份额,扩大企业酒类品牌的影响力;让市民在享受美酒的同时,在休闲娱乐中得到酒文化知识的熏陶,提升生活品味。
Shanghai Liquor Festival adheres to the principle of “disseminating wine culture and displaying the image of liquor enterprises”, taking “wine ” as the medium, “wine ” as a fellow, displaying wine tasting, wine tasting salon, wine culture forum and brand release , Wine competitions, show performances and other diversified forms, exhibitors liquor business in a relaxed and professional environment to establish a depth of exchange ties, and gradually increase market share and expand the influence of corporate liquor brand; let the public at Enjoy wine at the same time, in leisure and entertainment to get the cultural influence of wine, enhance lifestyle.