论文部分内容阅读
中国中小企业的崛起是一个谁都无法忽视的事实。来自国家发改委的有关信息表明:2003年,中国中小企业创造的价值占国内生产总值的55.6%,出口额占全国的62.3%,上缴税收占46.2%,并提供了75%以上的城镇就业机会。同时,目前中国专利的65%是由中小企业发明的,80%以上的新产品是由中小企业开发的。可见,中小企业已成为中国经济重要的组成部分,并在中国快速发展的经济大潮中扮演着举足轻重的重要的角色。我国中小企业如何在激烈的市场竞争中得到进一步的发展呢?推行正确的品牌战略无疑是至关重要的一着棋。在本期策划中,既介绍中小企业创立品牌的种种抉择,又指出一些中小企业在品牌建设中的误区,同时总结了蒙牛如何从默默无闻的品牌迅速崛起为中国乳制品行业强势品牌的成功经验,值得一读。
The rise of China's small and medium enterprises is a fact that no one can ignore. Relevant information from the NDRC shows that in 2003, SMEs in China created 55.6% of their GDP, their exports accounted for 62.3% of the country's total revenue, 46.2% of their taxes paid, and provided more than 75% of urban employment opportunities . At the same time, 65% of Chinese patents are invented by SMEs at present, and over 80% of new products are developed by SMEs. It can be seen that SMEs have become an important part of China's economy and have played an important and pivotal role in the rapid economic development in China. How can SMEs in our country get further development in the fierce market competition? Carrying out the correct brand strategy is undoubtedly the crucial game. In this edition of the plan, not only introduces the choices made by SMEs in brand building, but also points out the misunderstandings of some SMEs in brand building. At the same time, it summarizes how Mengniu has rapidly risen from an obscure brand to a successful brand in China's dairy industry. Worth reading