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基于网络出版物读者的阅读行为和视觉感受心理,总结了网络出版物视觉设计需具备的5个特点:快速、准确、令人印象深刻、富有美感和吸引力,在此基础之上提出了强调原则,以适应网络出版物视觉传达的特点,从焦点强调、文字组合块强调、图形变异强调、色彩强调、立体感强调、虚实对比强调、大小反差强调、背景窗强调8个角度进行视觉设计,全面优化读者的阅读体验和视觉感受。
Based on the readers’ reading behavior and visual experience, this paper summarizes the five characteristics of visual design of online publications: fast, accurate, impressive, rich in beauty and attractiveness, and emphasizes on this basis Principle, to adapt to the characteristics of visual communication network publications, emphasizing the focus of the text block combination, the emphasis of graphical variation, color emphasis, three-dimensional emphasis, contrast between the actual situation emphasized, the size of the contrast emphasizes the background window emphasizes visual design of eight angles, Fully optimize the reader’s reading experience and visual experience.