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煤炭营销风险主要表现为市场风险和客户风险,控制营销风险的方式,一是要认真分析和把握煤炭市场的走势,为制定营销政策打好基础;二是要加强服务,与客户建立战略合作关系,通过提升客户价值来提高营销效益;三是建立内部约束机制,完善制度建设和程序管理,规范营销行为。
Coal marketing risk is mainly manifested in the market risk and customer risk, marketing risk control approach, first, we must carefully analyze and grasp the trend of the coal market for the development of marketing policies and lay the foundation for the second is to strengthen service and establish strategic cooperation with customers , By improving customer value to improve marketing effectiveness; Third, the establishment of internal restraint mechanisms, improve system construction and program management, standardize marketing activities.