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本文以的视角分析其在旅游吸引力中的地位,节庆是人类精神活动的产物,它承载传统文化、传承民族底蕴,节庆作为特色旅游项目之一具有唯一性,更容易满足旅游者精神需求,是游客在景区达到旅游满意度的重要途径。节庆吸引的旅游者与其带来的经济效益同样不容小觑。参与旅游目的地的节庆迎合了现代旅游者的兴趣趋势,能够满足旅游者追求新颖、追求特别的旅游动机,旅游者可以通过亲身参与节庆、体验节庆氛围来满足旅游者的个性化需求。
This article analyzes its position in tourism attractiveness. Festivals are the product of human spiritual activities. It carries traditional culture and inherits national heritage. Festivals, as one of the featured tourism projects, are unique and can more easily satisfy tourist’s spiritual needs. It is an important way for tourists to reach tourist satisfaction in the scenic area. Festivals to attract tourists and their economic benefits can not be underestimated. Participating in the festivals of tourist destinations cater to the trend of interest of modern tourists, to meet the tourists seeking novelty, the pursuit of special tourism motivation, tourists can personally participate in festivals, festivals to meet the atmosphere to meet the individual needs of tourists.