新媒介的出现不仅对人类生活的诸多方面产生影响,而且也促进了广告设计的变革。在新媒介环境下的广告设计视觉语言也发生了巨大的改变,从制作方式到传播方式,从单一渠道到现在的综合表现等方面都体现了新时代下的新特点。 The emergence of new media not only affects many aspects of human life, but also promotes the change of advertising design. In the new media environment, the visual language of advertising design has also undergone tremendous changes. From the mode of production to the mode of transmission, from the single channel to the present comprehensive performance, the new features under the new era are embodied.