从2009年起,自主品牌车企不约而同萌发多品牌冲动,最有代表性的就是吉利。作为中国最大的民营汽车制造企业,吉利汽车在吉利自主品牌的基础上,推出了全球鹰、帝豪和上海英伦三个新品牌。在收购了沃尔沃工作完成之后,吉利的多品牌战略布局显得更加完善。去年11月份,英伦汽车品牌的发布,标志着吉利汽车战略转型以来正式踏上多品牌之路。吉利旗下三大品牌实行事业部制,三 Since 2009, independent brand car spirited spontaneous multi-brand impulse, the most representative is auspicious. As China’s largest privately-owned car manufacturer, Geely Automobile introduced three new global brands, Global Hawk, Imperial and Shanghai British based on its own brand name. After the completion of the acquisition of Volvo, Geely’s multi-brand strategic layout has become more perfect. Last November, the release of the British automobile brand marks the official launch of the multi-brand road since the strategic transformation of Geely Automobile. Geely’s implementation of the three major brands division, three