在21世纪,现代文化语境背景下,主持人成为一种重要的职业形态。21世纪作为影像统摄时代,正逐步成为人们获取外界信息的重要途径。通过有效应用视觉与听觉,凸显图像符号的魅力,从而提高图像符号的文化魅力,为人们创造良好的视听觉环境。本文通过分析播音语言与主持语言的特色,为播音主持的语言艺术的研究提供相关支持,为相关专业人员提供参考与借鉴。 In the 21st century, in the context of modern cultural context, the host has become an important occupation form. The 21st century, as the era of image supervision, is gradually becoming an important way for people to obtain outside information. Through the effective application of visual and auditory, highlight the charm of the image symbol, thereby enhancing the cultural charm of the image symbol for people to create a good audio-visual environment. By analyzing the characteristics of broadcast language and host language, this article provides relevant support for the study of language art hosted by broadcast, and provides references for relevant professionals.