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新时期的高校思想政治教育工作,已经与以往有很多不同。现代社会信息技术的快速发展,使高校思想政治教育工作不得不与时俱进。本文结合大众传播的相关理论,对高校思想政治教育模式的创新做出了相应的探讨。随着信息化时代的到来,大众传播得到了快速发展。当前,因其信息量巨大、传送体系开放、传播渠道多样以及传播速度快捷,大众传播无时不刻影响着人们生活的方方面面。对于高校思想政治教育来说,这不仅是一次挑战,也是一次机遇。
The work of ideological and political education in colleges and universities in the new period has been different from the past. The rapid development of information technology in modern society has forced the ideological and political education in colleges and universities to keep pace with the times. Based on the related theories of mass communication, this article makes a corresponding discussion on the innovation of ideological and political education mode in colleges and universities. With the advent of the information age, mass media has been rapidly developed. At present, due to its huge amount of information, open transmission system, diversified channels of communication and rapid dissemination, mass communication affects all aspects of people’s lives. For college ideological and political education, this is not only a challenge, but also an opportunity.