企业的宣传工作是企业管理的有机组成部分,在工作理念上,由经验宣传向科学宣传转变,在操作办法上,由点状宣传向面上、立体宣传转变,在约束手段上,由软性宣传向硬性宣传转变,在职工动员上,由专职宣传向全员宣传转变,在工作重点上,既要重宣传引导又要解决实际问题转变,在目标宗旨上,由行动宣传向文化宣传转变。 Corporate propaganda work is an integral part of business management, in the concept of work, from the experience of publicity to the scientific publicity changes in the operation approach, from the point of propaganda to surface, three-dimensional publicity changes in the means of restraint by the soft Propaganda to the rigid propaganda change in the mobilization of staff, from full-time publicity to publicize changes in the work focus, it is necessary to focus on publicity but also to guide the transformation of practical problems, the purpose of the purpose, from the propaganda to propaganda change.