近年来,随着科学技术的迅猛发展,网络和手机等新的传播媒体风生水起。从前些年的互联网、手机报等新兴媒体,再到风头正劲的社交网站、微博、微信等自媒体,不断影响着大众传播行为,对报纸等传统媒体造成强烈冲击。在这场前所未有的媒体变革中,报纸如何提升自身价值、从容应对挑战,答案自然是仁者见仁、智者见智。笔者认为,在新的传播环境下,报纸媒体需要作出诸多改变以应对新的 In recent years, with the rapid development of science and technology, new media outlets such as the Internet and mobile phones are flourishing. From the media such as the Internet and mobile newspapers a few years ago to the thriving social networking sites such as Weibo and WeChat, the self-media such as the Internet, mobile phones and mobile phones continue to influence the mass media and exert a strong impact on the traditional media such as newspapers. In this unprecedented change of the media, newspapers how to enhance their own values, calmly deal with the challenge, the answer is of course, benevolent benevolence, wisdom wise. The author believes that in the new communication environment, the newspaper media needs to make many changes in response to the new