新闻媒体行业要想将其所创造的新闻作品传输给观众,少不了播音主持这一环节。播音主持就是一条连接新闻媒体与观众的桥梁,其作用至关重要。新闻媒体行业对播音主持的要求历来是非常严格的,但是随着时代的不断发展,听众群体审美标准的不断提高,播音主持们也应该做到与时俱进,不断发展,只有这样才能够做到真正的以人为本,服务群众。本文从亲和力和播音主持技巧两个方面对如何发挥播音主持的艺术魅力作如下探究,以期可以帮助播音主持人掌握播音技巧,提高播音能力。 The news media industry wants to transmit the news works it creates to the audience, and ultimately, the radio host this link. Broadcast moderator is a bridge connecting the news media and the audience, its role is crucial. The requirements of news media industry for broadcast hosting have always been very strict, but with the continuous development of the times, the aesthetic standards of audiences continue to improve, the broadcast hosts should also keep pace with the times and continue to develop, the only way to be able to do To the real people-oriented, serving the masses. This article explores how to play the artistic charm of the radio host from the two aspects of affinity and broadcast hosting techniques in order to help the broadcast host grasp the broadcasting skills and improve the broadcasting ability.