文化作为品牌的精神支柱,企业融入市场化国际环境的高端博弈时代已经来临,而文化软实力的竞争将是决定中国企业品牌国际化的关键! Culture as the spiritual pillar of the brand, and the era of high-end game in which the enterprise integrates into the market-based international environment has arrived, and the competition of cultural soft power will be the key to the internationalization of Chinese corporate brands.