“含金量”这个词,在新闻界使用频率比较高。认为某一件新闻作品很不错时,就常常说含金量比较高。所谓含金量,从内涵上来讲,其实就是指这条新闻中所蕴含的新闻价值和宣传价值。一般来说,既有新闻价值又有宣传价值的新闻,含金量就比较高;反之,则比较低。而从外延上来讲,新闻的含金量,主要体现在新闻含量、思想含量、科技含量、文化含量等 The term “gold content” is used more frequently in the press. When a piece of news is considered very good, it is often said that the amount of gold is relatively high. The so-called gold content, from the connotation of speaking, in fact, refers to the news contained in the news value and promotional value. In general, news of both newsworthy and promotional value, the gold content is relatively high; the other hand, is relatively low. From the perspective of extension, the gold content of news is mainly reflected in the news content, ideological content, technological content, cultural content, etc.