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哥本哈根未来学研究院院长杰森认为未来商业发展的关键不在于产品的出售,而注重梦想和情感的“出售”。在他的新著《梦的社会》一书中,他列举了六种“情感市场”,如“冒险市场”,“爱情、友谊和凝聚力市场”,“关爱市场”“信念市场”等等。他对每种市场都有独到的见解。如在“爱情、友谊和凝聚力市场”中,他列举了法国小夜总会里的“咖啡哲学”现象。店主们雇用了一批训练有素的哲学家在客人中间引起关于道德问题、时间的本质及人与自然的关系的争辩,使人们口渴难捱,从而刺激饮料消费。在此,作者提供了用文化手段促销产品的范例。
Jason, dean of the Copenhagen Institute for Future Studies, believes that the key to business development in the future is not the sale of products but the emphasis on the “sale” of dreams and emotions. In his new book “The Society of Dreams,” he listed six “emotional markets,” such as “adventurous markets,” “love, friendship and cohesion markets,” “caring for markets,” “beliefs,” and so on. He has unique insights for each market. In the “Love, Friendship and Cohesion Market”, he cited the phenomenon of “coffee philosophy” in French little nightclubs. The shopkeepers hired a group of well-trained philosophers to arouse arguing among the guests about moral issues, the nature of time, and the relationship between man and nature, making people thirsty and irritating to drink consumption. Here, the author provides an example of using cultural means to promote products.