所谓事件营销,是指企业通过会影响以及名人效应的人物或事兴趣与关注,以求提高企业或产品象,并最终促成产品或服务的销售由于这种营销方式具有受众面达到最大、最优传播的效果,为企业来越来越成为国内外流行的一种公近年来,国内外十分流行的一闻效应、广告效应、公共关系、形象 The so-called event marketing, refers to the influence of enterprises and celebrities will be affected by the interests of people and interests and concerns, in order to enhance the business or product image, and ultimately promote the sales of products or services Because of this marketing has the largest audience, the best The spread of the effect for enterprises to become more and more popular at home and abroad a public In recent years, very popular at home and abroad a smell effect, advertising effect, public relations, image