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互联网与人们的生活息息相关,与人们的消费行为的选择有千丝万缕的关系。同样,在时代的浪潮下,互联网购物、交流商业信息、互通商品的有无日益便利化,人们的消费生活更加寸步难离互联网的影响。传统意义上认为,旅游者的消费行为具有随机性、随时性,没有固定的消费商品目标选择。在互联网时代,这些消费惯性要改变了,在旅游行业竞争日趋激烈的今天,旅游者的消费行为受到了一些不利影响,这是由于互联网带给人们的“信息超前”效应,研究互联网的大范围普及对旅游者消费行为的影响,并在此基础上提出其不利影响产生的原因,是十分必要和必须的。
Internet and people’s lives are closely related, and people’s choices of consumer behavior are inextricably linked. In the same way, under the tide of the times, the Internet has become more and more convenient for consumers to shop, exchange business information and exchange interoperability goods, and people’s consumption life is more difficult to leave the Internet. Traditionally, it is considered that the consumer behavior of tourists has the characteristics of randomness, casualness and no fixed choice of consumer goods target. In the Internet era, these consumer inertia needs to be changed. In the increasingly fierce competition in the tourism industry, the consumer behavior of tourists has been adversely affected. This is due to the “information advanced” effect brought by the Internet and the Internet It is very necessary and necessary to put forward the reasons for its adverse effects on the basis of the wide-spread impact on tourists’ consumption behavior.