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本文通过分析外向型企业的内涵,以及外向型企业与其他类型企业在进行广告策略制定时存在着的差异,指出外向型企业在开拓国际市场时应该选择的广告策略,对于外向型企业开拓国际市场具有很强的指导性和操作性。
This paper analyzes the connotation of the export-oriented enterprises and the difference between the export-oriented enterprises and other types of enterprises in the formulation of advertising strategies. It points out the advertising strategies that the export-oriented enterprises should choose when developing the international markets. For the export-oriented enterprises to explore the international market Has a strong guiding and operational.