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商业插画是现代插图的重要组成部分,在其发展进程中,逐步由传统出版范畴拓展至商业应用的广阔领域。在当今数字化语境下,商业插画依赖数字技术手段和全新创作方式,通过与时尚界的合作,衍生出新的图示模式,直接实现了插画制作的数字化转向,更改了图像的审美趣味和人们的审美习惯,给现代插图的发展注入了新的活力。探究商业插画数字化现象是了解现代插图流变、重组和演进的一个重要途径,同时也使得媒介与视觉信息传播研究的重要性日益突出。
Commercial illustration is an important part of the modern illustration. In the process of its development, the commercial illustration gradually expands from the traditional publishing category to the broad field of commercial application. In today’s digital context, commercial illustrations relied on digital techniques and new ways of writing to derive new pictorial patterns through cooperation with the fashion industry, directly realizing the digital shift of illustration production and changing the aesthetic taste of images and people Aesthetic habits, to the development of modern illustrations has injected new vitality. Exploring the digital illustration of business illustrations is an important way to understand the evolution, reorganization and evolution of modern illustrations. At the same time, the importance of the research on media and visual information dissemination has become increasingly prominent.