营销通路建设是一个企业产品销售的关键环节,甚至决定了产品的市场定位。随着网络经济时代的到来,人们赖以生存的经济环境发生了深刻的变化,影响市场营销的环境也在随之发生改变,因此,为适应网络经济环境的要求,企业的运营模式势必发生根本性的转变,营销通路的变革也就不可避免 The construction of marketing channels is a key link in the sales of an enterprise product, and even determines the market positioning of a product. With the advent of the era of network economy, the economic environment in which people depend has undergone profound changes. The environment that affects marketing is also changing accordingly. Therefore, in order to meet the requirements of the network economic environment, the operation mode of enterprises is bound to take root Sex changes, changes in marketing channels will inevitably