论文部分内容阅读
“产业发展到今天,需要有更多、更好的形式把IT产品、服务与普通百姓生活有机地结合在一起。”清华同方计算机系统本部副总经理陆致瑛这样点出清华同方在7月份赞助MTV音乐盛典的原因。其实除了清华同方外,方正借《十面埋伏》搞暑期促销、联想打奥运会主题、创维利用女子十二乐坊作为品牌代言人、淘宝网参与电影《看上去很美》的开机仪式并成为这部影片的独家指定道具拍卖网站、三星手机赞助北京交响乐团、安利利用赞助《剧院魅影》在中国大力度宣传自己的化妆品品牌雅姿等等,都是企业借文艺通俗表达自己的方式。
“Industrial development today, need more and better form of IT products, services and common people’s life organically together.” Tsinghua Tongfang Computer Systems Division, Lu Zhiying, deputy general manager of this point Tsinghua Tongfang in July sponsored MTV Music Festival reasons. In fact, in addition to Tsinghua Tongfang, Founder borrowed “ambush” to engage in summer promotion, Lenovo Olympic theme, Skyworth use 12 Girls Band as brand ambassador, Taobao participate in the movie “looks beautiful” boot ceremony and become this The film’s exclusive designated prop auction site, the Samsung cell phone sponsor the Beijing Symphony Orchestra, Amway sponsored the “Phantom of the Opera” in China to promote their cosmetics brand Artesia and so on, are all companies to express their own way through the art and literature.