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民族服饰文化产业,是民族文化产业的主要组成部分之一。作为民族服饰,随着时代的发展,蒙古族服装企业存在生产效率低下,产品销售范围狭窄、销售数量较低下、品牌价值较低等问题,本文对蒙古族服装企业营销策略研究,提出蒙古族传统服装企业需要依托政府政策措施,依靠特色民族文化,走品牌化发展道路才能扩大蒙古族服饰的影响力等营销对策。
National costumes and cultural industries, is one of the major components of the national culture industry. As national costumes, with the development of the times, Mongolian garment enterprises have problems such as low production efficiency, narrow product sales range, lower sales volume and lower brand value. This article studies the Mongolian clothing enterprise marketing strategy, Traditional garment enterprises need to rely on government policies and measures, relying on the characteristics of national culture, take the road of brand development in order to expand the influence of Mongolian costumes and other marketing strategies.