新技术环境下上海市民媒介使用现状与特征——2009年调查报告

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随着计算机、网络和移动技术的飞速发展,我们正逐渐进入新媒介时代。新媒介不仅深刻改变着新闻传播的生产机制、媒介行业的竞争格局,也深刻影响着受众接受信息的需求、行为及习惯。在新技术环境下,上海市民媒介使用的基 With the rapid development of computer, network and mobile technology, we are gradually entering the new media era. The new media not only profoundly changes the production mechanism of news media and the competition pattern in the media industry, but also profoundly affects the audiences’ needs, behaviors and habits of receiving information. In the new technology environment, Shanghai citizen media base
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