论文部分内容阅读
论述了利用微博的特点将其运用于学术类图书零售营销的应用价值,提出了学术图书精确制导式宣传和通过微博实现读者、作者、编辑间的互相导航的理念,并对未来出版数字化时代微博的巨大应用价值作了展望.
微博:学术类图书精确制导式营销的导航仪
【摘 要】
：
论述了利用微博的特点将其运用于学术类图书零售营销的应用价值,提出了学术图书精确制导式宣传和通过微博实现读者、作者、编辑间的互相导航的理念,并对未来出版数字化时代微
【机 构】
：
高等教育出版社自然科学学术著作分社科学出版社龙门书局;
【出 处】
：
科技与出版
【发表日期】
：
2011年10期
其他文献
Surgical risk for patients with Chagasic achalasia and its correlation with the degree of esophageal
AIM: To analyze the risk of cardiovascular complications in patients with indication for surgical treatment of Chagasic esophageal achalasia and to correlate th
Background T cell factor- 4 (TCF- 4) plays an important role in development and carcinogenesis. Recently, the role of TCF- 4 has been described in colon cancer
本研究采用问卷调查和统计方法,从期刊品牌影响的不同维度时中国科学技术协会所属期刊品牌影响力和品牌状态进行了研究,其结果表明,中国科协科技期刊品牌处于"正常期刊品牌状
[目的]了解2007至2011年科学引文索引( SCI)收录期刊发表我国眼科学研究论文的文献计量学特征.[方法]以SCI数据库为数据来源,检索我国科研人员2007至2011年5年间在SCI来源期
Relationship between antimicrobial resistance and aminoglycoside-modifying enzyme gene expressions i
Background Acinetobacter baumannii is one of the main gram-negative bacilli in clinical practice. Nosocomial infections caused by multi-drug resistance Acinetob
Gallbladder polyp as a manifestation of hemobilia caused by arterial-portal fistula after percutaneo
Outpatient percutaneous liver biopsy is a common practice in the differential diagnosis and treatment of chronic liver disease. The major complication and morta
Age-related decrease in expression of peroxisome proliferator-activated receptor α and its effects o
Background Ageing is associated with increased incidence of dyslipidemia. To investigate potential molecular mechanisms, the effects of age and fibrate adminis
AIM: To investigate the value of spiral CT pneumocolon in preoperative colorectal carcinoma.METHODS: Spiral CT pneumocolon was performed prior to surgery in 64
选题策划是编辑主动贯彻办刊方针的重要体现,通过《中华心律失常学杂志》成功的选题案例,提出选题策划必须遵循的两个基本原则。
The topic selection and planning is an i
1928年2月中央研究院气象研究所成立,竺可桢出任所长.任职期间,他致力于测候人员的培养、任用以及地方测候所、气象台建设与日常工作指导等,为我国地方测候事业的发展作出卓