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影视广告传达信息的效果与效益,不仅取决于广告本身的策划与拍摄质量,还取决于影视广告传播方式。影视广告的网络传播可以有效突破时空限制,相对于传统媒介具有无以伦比的优势。文章通过对影视广告网络传播的优势和劣势进行分析,提出了促进影视广告网络传播的建议和对策。影视广告自诞生的那一天起就因其强有力的传播功能与新科技紧密结合在一起。网络技术凭借其高度的科技内涵和雄厚的传播实力成为新世纪以来最有价值的传播媒介。网
Television advertising to convey the effectiveness and effectiveness of information, not only depends on the quality of the advertising planning and filming, but also depends on the film and television advertising. Television advertising network can effectively break through the limitations of time and space, compared to the traditional media has unparalleled advantages. By analyzing the advantages and disadvantages of the film and television network, the article puts forward the suggestions and countermeasures to promote the film and television network. Television advertising since the birth of the day because of its strong communication capabilities and new technology closely together. Network technology has become the most valuable medium in the new century with its high degree of scientific and technological connotation and strong communication strength. network