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南昌市家装行业日益发展壮大,规模不一的家装公司良莠不齐,服务层次不够高,质量监管不到位、营销水平较低、行业内竞争激烈等各方面的问题在经济新常态下日益暴露出来。鉴于此,本文基于对消费者、企业、经销商等各个相关群体的调研,分析南昌家装市场的现状、营销策略及市场需求发展趋势,旨在为家装行业健康发展提供新思路和建设性建议。
The home improvement industry in Nanchang is growing in strength. There are mixed and varied home improvement companies in different sizes, the service level is not high enough, the quality control is not in place, the marketing level is low, and the competition in the industry is fiercely exposed. In view of this, based on the investigation of consumers, enterprises, distributors and other relevant groups, this article analyzes the status of Nanchang home improvement market, marketing strategy and market demand trends, aimed at the healthy development of home improvement industry to provide new ideas and constructive suggestions.