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中国高校虽不乏丰富的文化资源,但文化资源转化为商品的几率却不是很高,文化的人文价值和社会价值不能得以实现,高校文化产业发展处于瓶颈期。与此同时,大众审美视野下生产的文化产品,因其平面性、消费性、世俗娱乐特质和人文价值的缺失难以持久发展,难以适应全球一体化时代激烈的文化市场竞争。高校文化产业和大众文化产业共谋发展的契机在于把学校文化中的审美要素与大众文化中的世俗特质结合起来,让艺术进入生活,把生活引入艺术,使审美文化与大众文化于相互融合中做到裁判中推动,启蒙中升华,在最大程度上实现文化作为精神消费产品的人文价值和社会效益。
Although there is no shortage of rich cultural resources in China’s colleges and universities, the chances of cultural resources being converted into commodities are not high. Cultural and cultural values can not be realized and social and cultural industries are in a bottleneck. At the same time, the cultural products produced under the aesthetic view of the public can not sustainably develop due to their lack of flatness, consumerity, secular entertainment features and humanistic values, making it hard to adapt to the fierce competition in the cultural market in the era of global integration. The opportunity for the university cultural industry and the mass cultural industry to seek common development lies in combining the aesthetic elements in the school culture with the secular qualities in the popular culture, bringing art into life and bringing life into art so that the aesthetic culture and popular culture are integrated with each other To promote the referee, Enlightenment in the sublimation, to maximize the cultural realization of the humanistic value of the product as a spiritual and social benefits.