历年来,企业报作为企业形象、公司产品、各类服务的展示平台和传播窗口,在企业品牌塑造、营销拓展以及文化传递中发挥着不可或缺的重要作用。现今,以数字和网络技术为支撑的新媒体迅速崛起,互联网、智能手机等新技术传播工具逐渐成为了人际交流和信息分享的主要媒介。然而,由于时间受限、版面受限、读者受限,作为传统纸媒的企业报,在新媒体大爆炸的时代显然面临一定的压力。广大企业报工作者应该紧跟时代发展步伐,以企业报为基础,充分认识新媒体的作用,做到传统媒体与新媒体相互融 Over the years, the corporate newspaper as a corporate image, company products, all kinds of services display platform and communication window, in the corporate brand building, marketing and development and cultural transmission play an indispensable role. Nowadays, new media supported by digital and network technologies are rapidly emerging. New technology communication tools such as the Internet and smart phones have gradually become the main media for interpersonal communication and information sharing. However, due to time constraints, layout restrictions, readers are limited, as the traditional paper media business newspaper, apparently in the era of new media explosion is facing a certain amount of pressure. The majority of business workers should keep up with the pace of development of the times, based on the corporate newspaper and fully understand the role of new media so that the traditional media and new media can be integrated