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电视频道化经营成为当前中国电视生存与发展的明智选择。频道化经营要求频道在责权利的统一中作为经营主体,对自身资源进行科学的整合与营销参与竞争,并收获最大的
TV channel management has become the current Chinese television survival and development of the wise choice. Channel management requirements channel in the reunification of rights and interests as the main business, their own resources for scientific integration and marketing to participate in competition, and gain the most