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通过问卷调查,分析在杭高校女大学生在体育消费过程中的偏好特点及影响女大学生体育消费偏好的因素。针对出现的问题,提出促进大学生体育消费的可行性建议。
Through questionnaire survey, this paper analyzes the preference characteristics of college female students in Hangzhou in the process of sports consumption and the factors that affect the female students' preference of sports consumption. In view of the problems that arise, puts forward the feasibility suggestion of promoting college students sports consumption.