“杭州发布”微博话题数量多,采用了多模态的语篇模式以及民间语言风格的话语表达方式。但也存在政务服务类内容较少、微博话题设置及命名比较随意等问题。从语用学角度来看,政府微博应该需正确处理好网络语境中语用主体、话语实体的相关问题。 “Hangzhou release ” microblogging number of topics, the use of multi-modal discourse patterns and non-verbal language style of discourse. However, there are also some problems such as less government service content, weibo topic setting and naming. From a pragmatic point of view, government microblogging should correctly handle the related issues of pragmatic subjects and discourse entities in the network context.