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服务营销有其自身特有的营销重点和营销环节。本文通过分析服务产品的特点，对服务产品营销和制造业产品营销的共性及差异性进行比较，认为传统的营销组合无法涵盖服务营销的所有领域，提出了服务营销应是传统的营销组合和互动营销以及内部营销的有机结合。
Service marketing has its own unique marketing focus and marketing links. By analyzing the characteristics of service products, this article compares the commonality and difference of service product marketing and manufacturing product marketing. It argues that the traditional marketing mix can not cover all areas of service marketing, and proposes that service marketing should be a traditional marketing mix and interaction Marketing and internal marketing of the organic combination.