有一个较为普遍现象:有不少企业,特别是正处于成长中的企业,需要做广告口号,于是不惜重金聘广告公司为自己精心包装策划,最终呈现出一本洋洋洒洒、有模有样的方案来。看上去是头头是道,也很有分量,但老板心里颇没底,这些文字到底有没有意义,究竟能带来多少的实际价值? There is a more common phenomenon: many enterprises, especially those in growing businesses, need to advertise slogans, so spared no expense to hire advertising companies to carefully plan their packaging and eventually come up with a very eloquent and modest plan . Appears to be the first to say, but also very much weight, but the bottom of my heart quite bottom, these words in the end there is no meaning, how much can bring the actual value?