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是否真的需要电视广告要和企业沟通是不是真的需要电视广告,因为电视广告的投放成本是非常高的。比如我们在航空杂志上有些平面广告.我们打了八九个航空平面广告,一年也就500万左右,最贵的中国民航一年大概100多万,也还是便宜的。电视广告就不同,现在投个两千万都非常少,如果跟央视还有一些省级卫视比,你就会觉得那些杂志的广告费非常少,所以一定要跟广告主深刻地沟通,是否真的需要电视广告。
Whether or not TV ads really need to be communicated to businesses is not really a necessity for TV commercials, as the cost of delivering TV commercials is very high. For example, we have some print ads in aviation magazines, and we have played 89 advertisement plans in the aviation industry, about 5 million in a year. The most expensive commercial airline in China is about 1 million a year, which is still cheap. TV ads are different, and now invest 20 million are very small, if with CCTV there are some provincial satellite TV ratio, you will think that those magazines advertising costs are very small, so be sure to communicate with the advertisers profoundly, is it true Need TV ads.