巧造势 好推销

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王老师是个中学教师,写得一手漂亮的毛笔字。退休后,年年春节前一个月都会上街设个摊儿写春联卖。一月下来,能卖出五六百对春联,挣个二千元左右。但去年王老师没卖出多少,原因是上街写春联的人太多了。人们都认为这钱好赚,也不管自家水平如何,反正只要写得让人认识就愣敢当街泼墨。这些人惟一的法宝就是买些劣质红纸,然后,二元一对也卖一元一对也卖,用低价冲击市场。这样就使王老师这帮字写得好、用纸好、价格贵的“正规军”生意清淡许多。眼见新世纪的第一个春节即将来临。王老师寻思:再也不能像去年一样被动挨打了,得想个法子多卖些春联出去。以前王老师卖春联的收入当中有很 Teacher Wang is a middle school teacher and writes beautiful brushstrokes. After retirement, one month before the Spring Festival every year, a stall will be set up on the street to write Spring Sale. In January, we could sell five or six hundred Spring Festival couplets and earn about 2,000 yuan. However, Mr. Wang did not sell much last year because of too many people who went to the streets to write Spring Festival couplets. People think that this money is a good earner, and regardless of their own level, anyway, as long as people understand it, they dare to splash the ink. The only magic weapon for these people is to buy some inferior red paper. Then, the two-person pair also sells one dollar and sells it, hitting the market with low prices. In this way, Mr. Wang’s business with well-written characters, good paper, and expensive “regular army” business is much lighter. The first Spring Festival of the new century is approaching. Teacher Wang thought: It can no longer be passively beaten like last year, and she has to think of a way to sell more Spring Festival couplets. Previously, Mr. Wang had a very good income for selling Spring Festival couplets.
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