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非对称父爱主义的规制目的是帮助那些有限理性的人们避免犯成本过高的错误,同时仅对理性的人们加以很小的成本甚至不加以成本。结合了认知心理学与经济学的行为经济学表明,有时候即便有健康心智的人们在某些特定的、可预见的情形下也可能不会为他们长远的自身利益行事,很多非对称父爱主义的规制就是基于这种考虑而产生的。这些规制体现在缺省规则、对信息的提供或重组、冷却期、对消费者选择的限制等方面。非对称父爱主义并不必定是严厉的,它可能会引导产生比现有政策更温和的规则。而且新技术为将这种规制作为一种新的对规制选择的成本收益评估标准提供了新的可能性,因而值得被“认真对待”。
The aim of asymmetric paternalism is to help those who are bounded rationally avoid mistakes that are over-costly, while paying little or no cost to those who are rational. Behavioral economics, which combines cognitive psychology with economics, shows that sometimes people with a healthy mind may not act for their own long-term interests in certain specific and predictable situations, and many non-symmetrical parents The rule of love is based on this consideration. These regulations are reflected in default rules, the provision or restructuring of information, the cooling-off period, restrictions on consumer choice, and so on. Asymmetric paternalism does not have to be severe, it may lead to milder rules than existing ones. And new technologies offer new possibilities for making such regulation a cost-benefit measure of regulatory choice and thus deserve to be “taken seriously.”