作为中国当代影响最大的传统节日,春节一直在中国人的生活中扮演着重要的角色。为了更好地传承春节,我们在北京青年政治学院在校大学一年级学生中做了关于“春节”的认知情况抽样调研。调研结果显示,大多数大学生对春节有基本认知,但也觉得年味渐淡,对春节的认同感有所下降。为了让大学生更好地传承和认同春节文化,应该通过家庭和社区、学校、传播媒介来帮助大学生更好地学习和实践春节文化。 As the most influential traditional festival in China, the Spring Festival has always played an important role in Chinese life. In order to better inherit the Spring Festival, we conducted a sample survey of the “Spring Festival” awareness among freshmen at Beijing Youth Politics College. Survey results show that most college students have a basic understanding of the Spring Festival, but also feel the taste fade, the identity of the Spring Festival has declined. In order to enable college students to better inherit and recognize the Spring Festival culture, they should help college students to learn and practice Spring Festival culture better through their families and communities, schools and the media.